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The Most Important Rule in Investing

By Charlie Bilello
Compound Capital Advisors

So What Is the Number 1 Rule in Investing?

That’s an impossible question, but if I had to pick just one, it would be the famous line from Peter Lynch: “know what you own, and why you own it.” If you don’t get that right, you won’t hold any investment long enough to reap the enormous benefits of compounding.

You can have the best portfolio in the world, but if you don’t understand what’s in it, you will abandon it at the first sign of trouble. And believe me when I tell you that there will be many troubling times.

My goal in this piece is to dig deeper into stock/bond allocations (the most common portfolio holdings among investors), and hopefully give investors a better understanding of what they own and why they own it.

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